for the bear design i wanted to make him look like a normal bear so that the kids that saw the cereal packet would instantly recognise it so i started with making it look big si then i made him look chunky and fat but that went on to become my love for the logo and the bear itself i wanted him to look like a fat and loving bear so this is how my final design came along the image thats displayed on the bottom is the deign that i had chosen for the final outcome of the bear look and the logo.
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