Wednesday, 23 July 2014

OUDF503 - cereal brands


the reason why i would like to talk about cereal brands and how they brand their products is because i am trying to get a better idea of how they project there products to a certain audience for instance children with the designs they use so that once the child sees it they will think it looks like a tastes cereal to eat and for this i have a few brands that i would want to talk about .

number one coco pops they have been around for many years now and i for one can remember eating them when i was a child and still do now but i never really took the time to realize why they have used a cartoon version of a monkey on the box itself and then i have come to the conclusion that its all about reaching a certain audience with their products now many cereals do this by showing the viewer adverts of this particular money doing funny things so that it grabs the child s imagination so that when they see the cereal they will instinctively want to eat it i think its all about subliminal messaging in a way that it sticks into you're head so that once you see it you will want to purchase it.

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